One of the key elements of any successful multi-channel initiative is knowing the numbers. Time and time again we've been told that marketers need to get better at measuring ROI and reporting on the success that a campaign delivers. But how do we really measure impact? And how can we show success?
Yes, most merchants keep a close eye on site traffic, abandonment and conversion. But can one really explain why they go up or down for that matter? Is it site features, errors or navigation?
At the end of the day, we know that getting a handle on important Web metrics can help improve site performance. But how do we do that?
Multichannel Merchant has a great white paper that addresses these issues and provides insight on which numbers matter, how to track problems, and ways to figure out what's causing changes. Understanding what's behind the numbers can ultimately help you reduce abandonment and boost conversion rates.
About Me
- Enna A.
- Marketing professional with twelve years of progressive experience in strategic planning, advertising, brand development, marketing communications, digital initiatives, corporate communication and public relations. Currently working for the world's largest shopping mall developer where I deliver marketing programs that increase sales and drive traffic to enhance the value of our assets.
No comments:
Post a Comment