There has been a lot of talk in the multi channel marketing world about the use of social networking sites like Facebook, Linked In and My Space for commercial purposes. How do you use the power of the "group" to help deliver sales? While marketers continue to struggle with this notion, Google is developing technology that might actually do the trick. Their patent pending technology will rank "influence" akin to the notion of page ranking to determine who truly has the ability to influence their friends to do something. Google's new technology would track not just how many friends you have, but how many friends your friends have, your ability to get people to read news stories or watch videos. The Business Week article has some great ideas for marketing applications.
No comments:
Post a Comment